Savvy Digital Business Strategist. Marketing Plan Expert. Globally-minded Entrepreneur.
An experienced strategic marketing advisor, business development consultant, eLearning expert, and seasoned 7x business owner, Sandra Lynn has helped hundreds of leading businesses, organizations, and agencies develop new areas and organize for growth through direct marketing and interactive marketing programs, content planning, and business development strategy. She’s a senior-level marketer with an MBA background and over 20 yrs experience online serving people and companies in over 17 countries. As a thought leader, she’s been nominated for Working Woman Magazine’s Entrepreneurial Excellence Award, Inc./MCI’s Positive Performer Award, Ernst & Young’s Entrepreneur of the Year, and GE’s “Women Helping Women” Award.
A pioneer in ecommerce she sold e-books with the first one sold online in six foreign languages, and thousands of products sold for clients. As a storyteller, she’s used content throughout the customer experience to drive leads and sales. Her clients have included such companies such as Brookstone.com, Rolling Stone, Adobe, The Economist, Acxiom, Gucci, Unilever, Capital One and Time Inc.; also Exxon Corporation, People Magazine, GSK, Guess Watches, Amazon Music, and Trump International.
As a trailblazer, Sandra started 7 businesses without any investors and sold four of them, one was an interactive agency with a staff of 21, sold to a publically-traded data firm. She’s taught e-marketing classes at NYU Stern, Columbia, Pace, and FIT, as well as continuing education programs; and even worked with several of the Shark Tank hosts. Author of Powered Up! Finances (financial literacy for beginners) and Powered Up! Entrepreneurship (for youth, and anyone) and Modeling Career Help (for beginning models and actors).
She is active in the mentoring and tutoring of young people and startup entrepreneurs, students from abroad, interns, and taught STEM programs to homeschoolers. She founded and operated successful businesses including an integrated marketing services company sold to Acxiom Corporation (ACXM), and a modeling and talent agency sold to Barbizon Modeling. She considers herself a serial entrepreneur and holds an MBA in Marketing and International Business. As a single mom to a teen, her passion is life skills and advocating for powering up online education and training, especially entrepreneurship, financial literacy and health/fitness/wellness.
With high global and cultural sensitivity gained from travel to 36 countries and having lived in Italy and Venezuela, and worked in Amsterdam, Tokyo, London, Stockholm and Auckland. She used to be fluent but has now mostly forgotten how to speak languages German, Spanish, some Italian and French languages. This perspective along with being first generation American gives her a more broad view of business opportunities. This has also lead Sandra to the heart of her mission to see the world change by empowering vulnerable populations through leadership and financial education that comes through entrepreneurship training and collaboration. For business, marketing, financial literacy and other life skills training, see www.ardentskills.org.
She has appeared on News 12, WNYC-TV, WOR-AM, WBAB-AM, and NetProfits Radio. She’s been a regular contributor to many podcasts and shows and several print and online magazines. She is published by Inc. Magazine, Business Week, DM News, DM Review, AdAge, Internet Retailer, STORES Magazine, Forrester’s Reports, Executive Female Magazine and John Wiley & Sons’ book “Advertising on the Internet” by Robbin Zeff, among many others. Sandra is among the first women using the Internet for business from its inception, as chronicled in the Women’s Internet History Project, and is part of the Female Founder's Collective.